Willing to pay even more for 3D? 17:15 25/03/2010, Christopher Campbell, 3-D, 3D, Alice in Wonderland 3-D aliceinwonderland3-D, time, how to train you

Willing to pay even more for 3D? 17:15 25/03/2010, Christopher Campbell, 3-D, 3D, Alice in Wonderland 3-D aliceinwonderland3-D, time, how to train your dragon, howtotrainyourdragon, ticketprices rates, Cinematical
The biggest complaint about 3D movies, with the exception of those annoying glasses, is price. All Films 3D has a nailed on penalty of a few dollars, which can really add up - especially since most 3D release to date have been family films. It is hoped that eventually the screen format and became very popular and the price will drop, at least some, if not equal to that of a normal film. Of course, this is Hollywood we're talking about, so instead we can expect an increase in the price of a movie in 3D, now that is a success.

According to Variety, the big bump begins this week with the release of How to Train Your Dragon. Apparently, a survey of Wall Street believes that certain channels are raising their ticket prices by 26% from the 3D version of the new feature, DreamWorks Animation. That is the result of 10 standard 3D cinemas charges increased 8.3% and IMAX 3D on a charge of 9.9%. The average cost of adults in 3D will now be $ 14.73 instead of $ 13.60 and size screens instead of $ 15.13 to $ 16.63 IMAX. Some cinemas are reported to increase prices for adults only.

The key for you (and certainly there are many) who do not like the sound of this story is to protest rather than continue to complain. Boycott the theaters that are exploiting to make Alice in Wonderland as a complete success. Variety quoted the report of the survey, as saying, "If consumers absorb price increases without any problem, we think that bodes well for the pricing power of the exhibition industry cinema."

Therefore, they have a problem, and what will you do? It's okay to "absorb" the higher cost?
Filed under: Animation, Paramount, Exhibition, Family Films, Dreamworks


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